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LEGO® in the Digital Age

LEGO® Cements its Place as the World's Biggest Toy Maker

With seven boxes of LEGO® sold every second, 62 pieces for every person in the world, and little 'mini-figures' as they're known outumbering real people in the world, LEGO® has performed spectacularly in spite of the popularity of mobile phones and video games.

Watch as Jorgen Vig Knudstorp, the CEO of The LEGO Group, discusses how LEGO® has managed to stay relevant in the midst of the digital age.


Via YouTube™ and as seen on the Al Jazeera English website.
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